Small and medium-sized businesses (SMBs) face unique challenges, but with the right tools, marketing becomes a lot easier. Below, we've categorized several essential tools by their primary function, which will help you streamline your processes and grow your business.

 Graphic Design

     These tools will help you create stunning visuals without needing a design degree:

• Free Options:
  
  • Pexels.com: A free stock photo and video website.
  • MemeCam: A free tool to create and edit memes.
• Paid Options:
  
  • FramerAI: Automates the design process using AI.
  • Uizard Autodesigner: Converts wireframes into user interface designs automatically.
  • Screen Story: Video creation tool with ready-to-use templates.
  • InVideo: Create stunning videos.
• Mixed Options:
  
  • Freepik: Provides free vectors, photos, and PSD downloads (free/paid options available).

 Analytics

    Monitor your site’s performance and make data-driven decisions:

• Free Options:
  
  • Hotjar: Understanding web and mobile site user behavior.
  • Similar Web: Provides web analytics services.
  • ReviewMeta.com: Analyzes online product reviews for suspicious patterns.
• Paid Options:
  
  • Getmunch.com: Platform for automated Instagram analytics.
  • Greenifs: Business intelligence and analytics tool.
  • Perplexity: AI tool for data analysis.
  • AlphaWatch AI: AI platform for stock market analytics.

 Paid Search

      Efficiently manage your paid advertising campaigns:

• Mail Shake: An outreach tool for personalized cold emails.
• Post Cheetah: Streamlines ad creation and publishing process.
• Justuno: Provides visitor conversion and retention tools.

  Social Media

     Maximize your social media presence:

• Free/Paid Options:
  
  • Replika: AI friend you can chat with.
• Paid Options:
  
  • Snappy Gifts: Corporate gifting platform with a social media interface.
  • Character.AI: AI tool to help write characters in narratives.
  • BrandSnap AI: AI for social media ad optimization and automating campaigns.

  Content and SEO

     Improve your content strategy:

• Free/Paid Options:
  
  • tl;dv: Summarizes video content into short clips.
• Paid Options:
  
  • Scalenut: AI Content creation and design service.
  • Superpowered AI: AI tool for speech recognition and voice activity detection.
  • Trickle: A platform for knowledge sharing and continuous learning.
  • Vimcal: Calendar app for planning and scheduling content.
  • Silic: AI tool for summarizing articles, blogs, and papers.
  • Kalendar AI: AI-powered calendar tool for planning and scheduling.
• Mixed Options:
  • Playht: Converts text into speech for content creation (free/paid).

 Web Development

    These tools can help even non-developers create professional websites:

• Ubounce: Platform for creating and testing landing pages.
• Typeform: Interactive form and survey builder.
• Campaign URL Builder: Generates UTM parameters for custom campaigns.
• Merge: Platform to unify APIs and data sources.
• My Shell: A development tool for creating shells.
• Gretel: A tool for anonymizing data for development purposes.
• Guidde: Tool to create interactive how-to guides.
• DocuAsk: Tool to create interactive documents.

Investing in these tools can be a game-changer for SMBs. Whether it’s graphics, analytics, content, or development, there’s something for every need and budget. Explore these options to find the best fit for your business and don’t be afraid to experiment with different combinations to find your ideal marketing toolkit.  Contact ooloo Marketing to learn more and we will be happy to help!